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Ethics in Advertising

Essay by   •  February 18, 2014  •  Essay  •  621 Words (3 Pages)  •  847 Views

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Advertising is a paid nonpersonal communication about an organization and its products that is transmitted to a target audience through a mass medium. Advertising is only one kind of promotional activity, in a single message can reach a large number of people. Although advertising is widely criticized, and some ads can be irritating or offensive, ads add a certain amount of entertainment. We also derive benefits from information about products and from the boost that advertising gives to the economy. So whether we like it or not, advertising is a large and essential part of the American way of doing business. After examining some ads our team will assess the extent to which they meet what we consider adequate ethical standards for advertising.

Deceptive Advertising: Elouise A. Sirleaf

The first topic we want to look into is deception: An advertisement is deceptive if it has a tendency to deceive, it is a form of advertising that makes false claims or misleading statements, as well as advertising that makes false claims or misleading statements, as well as advertising that creates a false impression. According to the Federal Trade Commission (FTC) the government agency responsible for regulating and monitoring advertising practices, there are there common elements they look for in deceptive advertising and marketing claims. However, for this topic and Ad, we will look into the following:

1. There must be "a representation, omission or practice that will likely mislead the consumer ", such as misleading price claims, or an oral or written misrepresentation of a product or service.

2. False Advertising which "involves a claim-fact belief interaction", such as not disclosing all the conditions to receive a certain promotion price.

3. "The representation, omission, or practice must be a material one". This means if the misrepresentation is likely to affect the consumer's decision whether or not to use or purchase a certain product or service.

Last year while looking in the newspaper, I found an ad from Comcast for a bargain for their triple play, which is Cable Television, Internet service, and Telephone service for less than a hundred dollars a month for a year, by the end of the contract I was paying almost four hundred



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