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Csr Starbuck in Indonesia

Essay by   •  October 28, 2017  •  Research Paper  •  2,791 Words (12 Pages)  •  425 Views

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NG SUAT THING - 1606971514

MOHD RIFDI SAFWAN - 1606971501

ARIEF MAULANA - 1306438545

KEVIN ANDRY - 1306388276










APRIL 2017

Statement of Authorship

Statement of Authorship I/starbucks.........................the undersigned declare to the best of my/their ability that the paper/assignment herewith is an authentic writing carried out by myself/ourselves. No other authors or work of other authors have been used without any reference to its sources. This paper/assignment has never been presented or used as paper’ assignment for other courses except if I/starbucks clearly stated otherwise. I/starbucks fully understand that this assignment can be reproduced and/or communicated for the purpose of detecting plagiarism. Name:

Student’s ID Number:



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Company Profile

        Starbucks first opened in 1971, it starts for just a narrow store front that offers some of the world’s finest roasted whole bean coffees. The name of starbucks itself originated from Moby Dick due to the romance of the high seas and the seafaring tradition of the early coffee traders.

        The starbucks heritage is to share a great coffee with their friends and help make the world a little bit better. Today starbucks has more than 25.000 stores in 75 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world and with every cup, they strive to bring both their heritage and an exceptional experience to life.

        While in indonesia, starbucks first opened their store in plaza indonesia on may 17th 2002 and it keeps expanding until it opened the 100th store in Universitas Indonesia, it is calculated inside the Indonesia region not internationally.

        Starbucks products offer some handcrafted beverages such as Fresh‐brew starbucks coffee, hot and iced espresso beverages, coffee and non‐coffee blended beverages, Vivanno™ smoothies and Tazo® teas. Some merchandise like Coffee and tea‐brewing equipment, mugs and accessories, packaged goods, music, books and gift items. Also some fresh baked  pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups.

Starbucks Mission Statement :

Their mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Hence, here are the principles of how starbucks live that every day:

Their Coffee. It has always been, and will always be, about quality. Starbucks passionate about ethically sourcing the finest coffee beans, roasting them with great care and improving the lives of people who grow them. They care deeply about all of this; their work is never done.

Their Partners. They called partners, because it’s not just a job, it’s their passion. Together, starbucks embrace diversity to create a place where each of us can be ourselves. They always treat each other with respect and dignity. And they hold each other to that standard.

Their Customers. When they are fully engaged, they connect with, laugh with and uplift the lives of their customers, even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but their work goes far beyond that. It’s really about human connection.

Their Stores. When their customers feel this sense of belonging, their stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life, sometimes slow and savored, sometimes faster. Always full of humanity.

Their neighborhood. Every store is part of a community, and they take their responsibility to be good neighbors seriously. They want to be invited in wherever they do business. They can be a force for positive action, bringing together their partners, customers and the community to contribute every day. Now they see that their responsibility and their potential for good is even larger. The world is looking to Starbucks to set the new standard, yet again. They will lead.

Their Shareholders. They know that as they deliver in each of these areas, they enjoy the kind of success that rewards their shareholders. They are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.

Environmental Mission Statement. Starbucks is committed to a role of environmental leadership in all facets of their business.

They fulfil this mission by a commitment to:

  • Understanding of environmental issues and sharing information with their partners.
  • Developing innovative and flexible solutions to bring about change.
  • Striving to buy, sell and use environmentally friendly products.
  • Recognizing that financial responsibility is essential to their environmental future.
  • Instilling environmental responsibility as a corporate value.
  • Measuring and monitoring their progress for each project.
  • Encouraging all partners to share in their mission.

Starbucks Corporate Social Responsibility

        Starbucks has a commitment to make global social impact by then they divide the task into the big 4 which are source ethically and sustainably, create opportunities, lead in green retail, and encourage service and citizenship.

        Source ethically and sustainably, there are coffee, tea, cocoa, and manufactured goods. In coffee starbucks set the cornerstone approach known as CAFE ( Coffee and Farmer Quality), by doing that starbucks become one of the coffee industry to set sustainability standards verified by third party experts. Basically in CAFE practices everything must meet the criteria or standards, product quality: all coffee must met starbucks standard for high quality coffee, economic accountability and transparency: suppliers must submit the evidence of payment made throughout  the coffee supply chain to demonstrate how much of the price that starbucks pay for green coffee gets to the farmer.



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