Circus-Circus Summary

Circus-Circus was an unprofitable business and a small time casino when William Bennett and William Pennington purchased it in 1974 for $50,000. With a new marketing program in place and a stock offering in October of 1983, the company was rejuvenated. What it has become is a hotel/casino that is targeted mainly towards middle income gamblers as well as family oriented vacationers, but has not strayed away from the high rollers that are found in most casinos. With the focus being on many market segments, along with it's amusement park type atmosphere, this company can be categorized as a broad differentiator. Most recently, to go along with their amusement park atmosphere, Circus-Circus has broke ground into developing an aquatic environment that has beaches, snorkeling reef, and a swim-up shark exhibit.

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1. Financial Ratio Analysis

1997 1996 1995

A. Current Ratio 151,849/129,768 124,380/95,532 110,923/82,000

1.17 times 1.3 times 1.35 times

B. Total Debt to 1,694,739/ 968,161/ 826,424/

Total Assets 2,729,111 2,213,503 1,512,548

62% 43% 55%

C. Asset Turnover 1,170,182/ 1,299,596/ 1,334,250/

2,729,111 2,213,503 1,512,548

43% 59% 88%

The results for current ratio are favorable. It states that Circus-Circus can pay off their short run debt with money to spare. Total debt to total asset is also favorable showing that they do not borrow much money that is listed as an asset. Asset turnover, however, is unfavorable. It was not as bad in 1995, but they are only making back about half of what they are spending. This is most likely due to the new aquatic addition they are putting adding.

4. Circus-Circus' stock has been in somewhat of a slump since mid-March

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