Callaway

Executive Summary

The intent of this project is to become more familiar with the importance of an organizational structure. We observe the evolution of our successful business, "Sunrise Bakery." We will focus on certain critical aspects of any business where we analyze and interpret the main purpose of the organization, challenges faced, and an assessment after three, five, and twenty years of sustained operations.

We begin with a basic understanding of the organization and its purpose. Our mission is to provide a broad range of unique and tasteful products for guests and members of the local community. The primary direction is to provide high quality goods with our personal touch to enable satisfaction and return visits. With trained professionals and quality convenience, we hope to enhance loyalty, exceptional customer service, and social interaction for friends and family.

Next, we move to an analytical approach after three successful years of operation. The company is now opening a second location in Ottawa. From there, we look at the different challenges faced when opening another store and adding to our repertoire.

In the fifth year of operations, the company has been profitable, with five locations in two cities. We observe characteristics such as growth, control, and coordination of the business. We mostly direct our attention on how to continue being successful, now that we have expanded in such a short time.

Lastly, we look at our twentieth year of operations. We have over seventy-five businesses across five states, and are continuing to grow. The main aspects viewed are related to customer service analysis, and issues related to having such an empire continuously growing.

Organization Chart #1

Here is the organizational structure for Sunrise Bakery in year 1. As you can see it starts off with a very simple structure of the owner, two full-time employees and 2 additional part-time employees due to the fact that the store is just starting out there isn't a strong need for additional staff at this time, however once the store begins to grow additional people will be hired according to demand. The duties of the owner are quite extensive and include any of the basic business areas of study such as finance, marketing, human resources and operations. As the owner they are responsible for all start up expenses and planning, the head cashier and baker are responsible for such things as training part time staff and other jobs related to the day to day operations of the bakery.

This chart assumes that the owner has sufficient capital to employ the number of employees, and that the business will be successful and generate enough demand to staff the allocated staff.

Roles and Responsibilities

Head Baker

The head baker is responsible for coming up with new ideas for recipes, as well as assisting with the development of new recipes. He/she also has the final say with what new recipes are going to be used, as well as what old recipes should not be used any more due to a decline in sales. It is the responsibility of the head baker to keep an inventory of the all baked goods, and ingredients needed to the daily baking, plus make sure that any part-time bakers are doing their jobs properly and following any company policies and procedures.

Head Cashier

It is the responsibility of the head cashier to train any new part-time staff working in customer service, as well as enforce a high degree of customer service with employee. It is also their job to process sales correctly and take care of any issues not requiring manager's assistance. They are also in charge of cash control, meaning that they are to make sure that the cash is balanced nightly and that there is a sufficient float in the cash at all times.

Part-Time Baker

It will be the responsibility of the part-time baker to assist the head baker with baking whenever needed, in addition to add input on new recipes and baking ideas. They will also be in charge of any clean up and maintenance duties in the kitchen. Clean up duties will be performed regularly through out the day to ensure that there is a clean baking environment, when they are not assisting the Head Baker.

Part-Time Cashier

The part-time cashier will be responsible for providing polite and friendly customer service to all customers. They will also assist the head cashier in monitoring cash control, as well as the cleaning and maintenance of the front lobby and cash area. The cleaning will be done on a regular basis during quiet periods through out the day to ensure a clean lobby and cash area.

Organizational Chart #2

Here is the organizational chart for Sunrise Bakery in year 3 of operation; they now have two business locations in the same city. The organizational chart has now changed because of this. With two locations there are several issues with store control and other management items that need to be dealt with in a fast and efficient manner which is why there are now two additional positions within the company, Store managers, these individuals will be responsible for various tasks for each location such as selection and recruitment, financial management and other day to day operations. The position of head baker and head cashier still exist their duties remain the same as in the previous organizational chart, however they are responsible for a larger number of part-time staff. Their duties include such things at scheduling, counting the cash, serving customers and training part-time staff, they also include baking products, cleaning kitchen and selecting recipes.

This chart assumes that the business has grown enough to financially support two locations, there is demand and a market potential for two locations and that there are no issues or problems with opening a second location. We are also making the assumption that the external factors of the business have remained the same and the inflation rate has remained the same. We would also assume that the growth rate of the company doesn't exceed the company's expectations and become too large too quickly.

Summary of Issues Facing the New Location

The issues we believe we will face while running the company at two different locations include, competition between the two bakery locations. Even though they are a couple of miles a part