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Airbus: Firm Presentation

Essay by review  •  May 18, 2011  •  Essay  •  362 Words (2 Pages)  •  800 Views

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Airbus: firm presentation

Airbus S.A.S. began as a consortium of European aviation firms to compete with the might of the American firms such as Boeing. It was set up in 1970 following an agreement between Aerospatiale (France) and Deutsche Aerospace (Germany) (joined by CASA of Spain in 1971 and Great Britain in 1979) to develop the A300, which first flew in 1972. A shorter variant is known as the A310.

As of October 2002, Airbus is jointly owned by European Aeronautic Defence and Space Company (EADS) and BAE Systems. Nevertheless, the main shareholder remain EADS with 80 % of shares. Airbus president and chief executive officer is Louis Gallois.

Currently there are around 1600 Airbus aircraft in service, with Airbus having around 50 percent of outstanding build orders (1999), although Airbus products are still outnumbered 6 to 1 by in-service Boeings. A turboprop powered military transport aircraft (the A400M) is being developed by several NATO members, Belgium, France, Germany, Luxembourg, Spain, Turkey, and the UK, as an alternative to the C-130 Hercules.

On the commercial side, 2006 was Airbus' second best year ever in terms of the number of orders in its 35 year history. 824 new firm orders were taken during the year, representing 44 percent market share which is in line with the company target of remaining in the 40 to 60 percent band, after having a share of above 50 percent for the past five consecutive years. The turnover for 2006 was approximately Ђ 26 billion and they are valued at US $ 75.1 billion at catalogue prices, which represents 40 percent market share in terms of value. These results are second only to industry records set in 2005 by Airbus with 1,111 firm orders.

Taking into account 34 cancellations, the net order book stands at 790 orders which represents 43 percent market share and 38 percent of the total market revenues. With this strong sales performance, Airbus has set another industry record, increasing its backlog to an unprecedented 2,533 aircraft, the highest level, in terms of units, ever reached by any manufacturer. This also represents an increase of 17 percent over last year's record, giving Airbus 51 percent of all outstanding orders.

http://www.airbus.com/en/

http://fr.wikipedia.org/wiki/%25s

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