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Types of Advertising used by Xam Cellulars.

Consumer Advertising:

Our advertising is aimed at consumers (individuals and families who buy cell phones for personal and family use).

Business Advertising:

By using this advertising Xam Cellulars will direct messages towards people who buy or use mobile in business not for profit organizations and governmental agencies. Xam Cellulars business advertising will appear in consumer oriented media such as television or newspapers.

Trade Advertising:

Xam Cellulars will also target intermediaries such as wholesalers and retailers that are present in the market. We'll give them the proper information about the cell phones in the form of pamphlets in which all the features are written so that it becomes easier for the buyer and the seller to make a decision and sell the phone without any hesitation.

Professional Advertising:

Xam Cellulars will target license professional's practitioners such as lawyers, accountants, dentists, doctors and engineers. This category of advertising is used by Xam Cellulars to persuade professionals to buy Xam cells which are useful in their work.

Lawyers will be in contact with their clients if they have the cell phone same goes for doctors their will be direct contact with their patients.

By Geographic Area

Regional Advertising:

Xam is using regional advertising to target major cities of Pakistan. Xam cellulars will be using tools like local advertising in which we will advertise our cells ain local newspapers, radio, or television of a city.

Types of Media Used By Xam Cellulars:

Print Media:

Xam cellulars is focusing on two types of popular media one is print media other is online media. Print media contains magazines, newspapers, posters, broachers, transits such on or inside buses and also billboards on major areas in the city such as main boulevard and kalma chowk and sherpaopull, cavalry bridge in Lahore.

Merits of Print Media:

* Because of its ability to reach huge audience across large geographic regions.

* Our message will be conveyed everywhere in the city.

* This is the best advertising for mobile users.

Electronic Media:

Xam cellulars will use electronic media which includes;

Electronic media includes radio, television. Television is one of the most powerful media and is often the primary media. Specialized type of advertising has become more effective as cable televisions (Xam will advertise on cable TV in private channels owned by private channels such as GEO TV and ARY DIGITAL).

Online Media:

Xam Cellulars will Focus on advertising on the Internet , which attracts millions of consumers.

Advertising on the Web is very effective, as Surfing the Web world daily has become the appetite for millions of people around the world and locally. Advertising can be done online in the form of Banners, Pop-up Ads, sponsoring websites, having Virtual billboards on chat interfaces. Millions of people surf websites as such msn, yahoo, aim , ICQ etc, these are chat servers providing chat and global communication facilities, many people can do online shopping and buy our products directly by ordering online via Credit Cards & by Direct debit.

Product Advertising:

Xam is using Product Advertising.. A product is something that customers will exchange something of value, usually money. The purpose of product advertising for Xam Cellulars is to promote Xam Mobile phones and services.

Future Advertising (Non Product Advertising):

When we'll gather enough Revenue and Profit, our Future plan for Advertising is trying to polish our image or influence public opinion about issues like Environment & Health Care. The aim of non-product advertising is to get the audience to think about Xam Sponsoring the Ad or the issue discussed not about buying the Xam's cell's.

Commercial Advertising:

This Advertising is set to make profit.

Non-Commercial Advertising:

Xam Cellulars will be sponsoring Events like Sports, Concerts, Shows, Carnivals etc. By using non-commercial Advertising Xam Cellulars are looking to cover the cost of offering charitable services or producing cultural events not to make a Profit.

Primary Demand Advertising:

By using this Advertising strategy it will stimulate demand for a particular product category not for any one brand. This type of Advertising is generally placed by associations that represent many manufacturers or service firms. Once primary demand advertising has paved the way, Selective demand advertising is used by individual producers to build demand for their own brand. (However, when Xam introduces an innovative product that creates its own category, It may start with primary demand advertising to build overall Demand).

Selective Demand Advertising:

This is where brand comes in the quality and loyalty in the customer mind will be targeted by Xam cellulars.

Direct Action Advertising:

After selective demand Advertising and Xam cellulars have made an impact on consumer mind by using direct advertising Xam cellulars will be expecting quick response or immediate response by its audience.

Objectives of Xam Cellulars

* To differentiate Products from its competitors.

* To Communicate Product information through proper & Effective advertising campaign.

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