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  • An Analysis of the Moyo Case Study

    An Analysis of the Moyo Case Study

    Strategic Principles Individual Project AN ANALYSIS OF THE MOYO CASE STUDY Introduction: Yu (2004, p. 300) state international hospitality corporations develop strategic marketing guides for expansion in foreign countries. Strategic marketing takes a global and long term view in planning objectives for overseas operations. Environmental scanning is used by hospitality firms to seek information about threat, opportunities, macro environment analysis, micro environment analysis and industry analysis. The critical aspect of strategic principles is identifying gaps

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    Essay Length: 3,810 Words / 16 Pages
    Submitted: June 16, 2011
  • Starbucks Case Analysis

    Starbucks Case Analysis

    I've chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its

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    Essay Length: 2,087 Words / 9 Pages
    Submitted: June 19, 2011
  • Cadbury Case Study

    Cadbury Case Study

    Introduction Today the share of promotions in the marketing budget of a typical consumer products' company is continually on the rise. They may be preferred because good promotional exercises provide the facility to carry out controlled activity on a focused target group and unlike mass media advertising, it directly addresses and involves the consumer. There are other reasons that abet their popularity, they are: - * Consumer promotions produce results * The results occur quickly

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    Essay Length: 1,922 Words / 8 Pages
    Submitted: June 21, 2011
  • The Liquor Bill Case

    The Liquor Bill Case

    The Liquor Bill Case Ex Parte The President of the Republic of South Africa in Re: Constitutionality of the Liquor Bill Under Apartheid laws, the brewing, distribution and sale of liquor was very prejudicial. The Liquor Bill was aimed at rectifying the situation. If we have a look at our Constitution we will find that Schedule 4 includes a list of issues which are to be dealt with concurrently by National and Provincial legislatures. Trade

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    Essay Length: 305 Words / 2 Pages
    Submitted: June 21, 2011
  • Case Study

    Case Study

    Introduction TiVo was incorporated in 1997 they intended to create an interactive television system that developed the idea of recording digital video on a hard disk. TiVo allowed consumers to watch their T.V shows when they wanted to watch them by recording, playing back, and pausing live television. TiVo has now bundled its services with many companies, but at one point Direct T.V accounted for 70% of TiVo?s costumers. Effective marketing and innovation have made

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    Essay Length: 318 Words / 2 Pages
    Submitted: June 21, 2011
  • Harvard Case: Launching the Bmw Z3 Roadster

    Harvard Case: Launching the Bmw Z3 Roadster

    Harvard Case: Launching the BMW Z3 Roadster James McDowell, vice president of marketing at BMW North America, Inc. must design Phase II communication strategies for the launch of the new BMW Z3 roadster. The program follows an “out-of-the-box’ pre-launch campaign centered on the placement of the product in the November 1996 James Bond movie, Golden Eye, and including other “non-traditional” elements such as a product appearance on Jay Leno’s Tonight show, an offering of a

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: June 21, 2011
  • Nascar Case

    Nascar Case

    Problem Statement In recent years auto racing has emerged as a growing industry with many sponsors and loyal fans. There are four main types of auto racing including CART, IRL, Formula 1, and NASCAR. Created in the late 1970’s CART (Championship Auto Racing Teams) busted on the scene and quickly became a dominant force in the auto racing industry. Cart acquired many famous drivers as well as established well known sponsors such as Honda and

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    Essay Length: 992 Words / 4 Pages
    Submitted: June 25, 2011
  • L'oreal Case Study

    L'oreal Case Study

    Strengths: Through direction from Owen Jones and his hard-charging American management style, L’Oreal has gone through a transformation from a European based cosmetics company to a world leader in the cosmetics industry. L’Oreal’s particular skill is to buy local cosmetics brands, give them a facelift, and export them around to world. Their good brand management is about hitting the right audience with the right product, through a very carefully crafted portfolio. Each brand is precisely

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    Essay Length: 1,400 Words / 6 Pages
    Submitted: June 25, 2011
  • Robin Hood Case

    Robin Hood Case

    Robin Hood Case 1. What problems/issues does Robin Hood need to address? Indicate THE PROBLEM most critical to the success or failure of his strategy. Explain why. • Robin Hood’s band of Merrymen is growing too large to be supported by the local region. • The sheriff of Nottingham is growing stronger and becoming better organized • The Merrymen’s vigilance is in decline and discipline is hard to enforce • Revenues are in decline because

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    Essay Length: 1,016 Words / 5 Pages
    Submitted: June 25, 2011
  • Du Pont Case Study

    Du Pont Case Study

    (a) Statement of Problem. Recent events have dramatically altered and created excess demand in the titanium dioxide industry. Sulfate process plants were forced to make major capital expenditures to comply with new environmental legislation and the price of rutile ore increased dramatically. Du Pont had developed its ilmenite chlorine process, a technology that processes at lower grade ores, and maintains a competitive advantage over other firms in the industry. Management currently reevaluated their capacity expansion

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    Essay Length: 610 Words / 3 Pages
    Submitted: June 26, 2011
  • Digitone Aps - the Case of the Danish online Music Industry

    Digitone Aps - the Case of the Danish online Music Industry

    DIGITONE APS: THE CASE OF THE DANISH ONLINE MUSIC INDUSTRY Arindam Mukherjee Rajanish Dass Indian Institute of Management Calcuttaв?-- CONTACT INFORMATION: Arindam Mukherjee Fellow Programme Office Indian Institute of Management Calcutta Joka Diamond Harbour Road Kolkata 700 104 India. Email: arindamm@iimcal.ac.in Contact: +919830379133 Rajanish Dass Fellow Programme Office Indian Institute of Management Calcutta Joka Diamond Harbour Road Kolkata 700 104 India. Email: rajanish@iimcal.ac.in Contact: +9198301118 в?-- This case was prepared by Arindam Mukherjee and Rajanish

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    Essay Length: 9,040 Words / 37 Pages
    Submitted: June 26, 2011
  • Microsoft's .Net Case Analysis

    Microsoft's .Net Case Analysis

    Situation analysis Steven Ballmer Microsoft CEO and his longtime boss, William H. Gates III, are about to embark on their second attempt at remaking Microsoft into an Internet powerhouse. On June 22, the duo planned to launch a broad initiative called the ''.Net.'' The endeavor is designed to deliver software and services that automatically link various Web sites so people can use the Internet to organize all of the information in their lives. To Ballmer,

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    Essay Length: 3,155 Words / 13 Pages
    Submitted: June 28, 2011
  • McDonalds and the Hotel Industry Case Study Analysis

    McDonalds and the Hotel Industry Case Study Analysis

    McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: June 29, 2011
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    I. Executive Summary Harley-Davidson is the largest market share holder of motorcycles over 0cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products, including a new line of clothing specially design for women. Growth potential appears very good especially in the overseas market and the young and mature women and younger market. Gaining a

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    Essay Length: 1,817 Words / 8 Pages
    Submitted: June 29, 2011
  • Stegman & Co. Case Study

    Stegman & Co. Case Study

    INTRODUCTION Our company is a small company named Stegman & Co. and was founded in 1915 by Edward J. Stegman, a successful and respected accounting professional. He served for more than 30 years as chairman of the Maryland State Board of Accountancy and later his two sons succeeded him. While none of the Stegman family is a member of the firm today, the current owners of the company maintain the same high standard on which

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    Essay Length: 1,879 Words / 8 Pages
    Submitted: June 29, 2011
  • Fed-Ex Case Study

    Fed-Ex Case Study

    Fed-Ex Case Study In 1971 FedEx Express developed the modern air/ground express industry; in 1998 the corporation was created as FDX Corp. and became FedEx Corp. in January of 2000. 1. History and Background of the company 2. Identifying the success in Management 3. Analysis and Evaluation 4. Action Plan and Recommendations 5. Fed-Ex Today History Throughout its history, FedEx has been a leader in the transportation and information industry. In 1965, Yale University undergraduate

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: June 30, 2011
  • Hobby Loss Case

    Hobby Loss Case

    Taxation Presentation Background Mr. Crane is a respected professor of theater and also write plays. He deducted his playwriting expenses as a Sch. C business loss. IRS disallowed the losses. IRS’s position is to deny that Mr. Crane’s playwriting is a trade or business. Mr. Crane is an expert in theatre, is entitled to deduct the losses he incurred from his research, writing, traveling activities because he has a genuine hope, although it may have

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    Essay Length: 801 Words / 4 Pages
    Submitted: July 1, 2011
  • Case Study on Unitedhealth Group

    Case Study on Unitedhealth Group

    With health care insurance being the most popular business in the United States UnitedHealth Group now faces federal investigation for compensating Chief Executive Officer (CEO) William McGuire with option profits profiting $1.6 billion. Many other chief executives are questioning if this types of practice in legal, while others are say that the boards of directors of UnitedHealth Group are too easy at the same time generous. History In 1974, Charter Med Inc. was founded by

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: July 2, 2011
  • Ikea Case Study

    Ikea Case Study

    We all know the trouble of moving into a new house/apartment -- packing up all the things, furniture, kitchen machines and fish bowls and storing them in a big truck which then takes us to the new home where we set them all up, most of them broken, the rest of them in a different color than the new home's curtains. But there's a solution for that, two even, if you decide to buy new

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    Essay Length: 853 Words / 4 Pages
    Submitted: July 3, 2011
  • Ethics Case Analysis

    Ethics Case Analysis

    The Analyst’s Dilemma (A) This case presents a very typical situation that people encounter while working in the corporate environment. What is ethical, what is morally correct and what is just right out against the law are the questions that we all face while working in a corporate environment. Some of the ethical questions are governed by the law facing the situation. For example while working in an investment bank you most probably have access

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    Essay Length: 1,679 Words / 7 Pages
    Submitted: July 3, 2011
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: July 4, 2011
  • The Virgin Group Case Study

    The Virgin Group Case Study

    THE VIRGIN GROUP CASE STUDY QUESTION 1: What examples does the case give of links between Branson’s strategy for Virgin and the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs; “in

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    Essay Length: 6,841 Words / 28 Pages
    Submitted: July 4, 2011
  • Netflix Case Study

    Netflix Case Study

    standard historian's explanation of this trend is that once science became a profession rather than the province of rich amateurs, prizes were no longer a suitable way of funding innovation. Hanson is not convinced. "Most academics who study the issue of prizes have focused on what a prize does to the behaviour of researchers, versus a grant,'' he says. "But there's another aspect: what does the person giving the prize or the grant get out

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    Essay Length: 820 Words / 4 Pages
    Submitted: July 4, 2011
  • Custom Fabrications - Case Study

    Custom Fabrications - Case Study

    Abstract The abilities of companies to outsource certain processes or tangibles can allow for more efficient and cost effective solutions, however, at times changing the vendors that they outsource to could have substantial impacts on internal process. Therefore, companies must be very careful to make sure when outsourcing that it does not cause more internal turmoil or hidden costs that than benefits which will be more costly in the end. Custom Fabricators Inc - Case

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: July 5, 2011
  • Republic of Austria V. Altmann Case Brief

    Republic of Austria V. Altmann Case Brief

    Republic of Austria v. Altmann 124 S.Ct. 2240 FACTS: In 1998 it evidence was discovered that certain works in the Austrian Gallery archives in Vienna, Austria had not been obtained from their rightful owners. These works were believed to have been seized by the Nazis or expropriated by the Austrian Republic after World War II. Prior to the Nazi invasion of Austria in 1938, the paintings had hung in the Vienna home of Maria Altmann’s

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    Essay Length: 288 Words / 2 Pages
    Submitted: July 6, 2011