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  • Standardized Tests in Illinois

    Standardized Tests in Illinois

    Standardized tests are administered to allow reliable and valid comparisons to be made among students taking the test. Two major types of standardized tests are currently in use; norm-referenced and criterion-referenced. A norm-referenced test is a test that has been given to representative samples of students such that norms of performance are established. Each student taking the test receives a score that can be compared to the norm or normal or sample of students. The

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    Essay Length: 1,007 Words / 5 Pages
    Submitted: December 21, 2010
  • Soil Testing Paper

    Soil Testing Paper

    Part A: There was mostly bush land that looked as if it had been preserved for a purpose, as it was surrounded by housing estates, a carpark and reticulation. Part B: The aim of this experiment is to observe the changes in the soil of Mindarie Senior College over an 11 week time period. The materials needed were; * A collection of soil, * 2 Ice cream containers, * A sieve or fly wire mesh,

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    Essay Length: 280 Words / 2 Pages
    Submitted: December 21, 2010
  • Marketing

    Marketing

    here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such

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    Essay Length: 858 Words / 4 Pages
    Submitted: December 21, 2010
  • Standardized Testing

    Standardized Testing

    Standardized tests have historically been used as measures of how students compare with each other or how much of a particular curriculum they have learned. Increasingly, standardized tests are being used to make major decisions about students, such as grade promotion or high school graduation, and schools. More and more often, they also are intended to shape the curriculum and instruction. Students across America have had to repeat classes because of the way standardized tests

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    Essay Length: 1,334 Words / 6 Pages
    Submitted: December 22, 2010
  • Marketing Audit and Evaluation

    Marketing Audit and Evaluation

    The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes. Residents will be issued with fake QUTopian currency which they can spend as consumers at two marketdays (to be held in class). All students are expected

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    Essay Length: 427 Words / 2 Pages
    Submitted: December 22, 2010
  • History and Trends of Free Market Capitalism

    History and Trends of Free Market Capitalism

    Free Market Capitalism History of Capitalism Free Market Capitalism emerged in the mid to late 1700's and grew in popularity and strength as individuals realized the benefits specialization and trade and antiquated infrastructures began to grow increasingly more capable and efficient. Improvements in travel and transportation, the monetization of individuals and the softening of attitudes towards the promise of a market based system were important obstacles that needed to be overcome before a region could

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    Essay Length: 1,990 Words / 8 Pages
    Submitted: December 22, 2010
  • Canon Xerox Marketing Strategy 1970s

    Canon Xerox Marketing Strategy 1970s

    Marketing Case Study Reoport - Canon The report analyses the success factors of Canon's business during their globalization in 1960s and 1970s, then next discusses the recommendation for Xerox to combat Canon. The report consists of the following sections. * Background of the Company - history / products * Canon Strategy * Strengths of Canon * Weaknesses of Canon * Introduction to Xerox * Xerox Strategy * Recommendations for Xerox Background of the Company Canon

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: December 23, 2010
  • Article Review: Effects of Systematic Desensitization (sd) Therapy on the Reduction of Test Anxiety Among Adolescents in Nigerian Schools

    Article Review: Effects of Systematic Desensitization (sd) Therapy on the Reduction of Test Anxiety Among Adolescents in Nigerian Schools

    The article starts off by focusing on the Nigerian education system and the problems they are facing. The people in this area are split into three groups, the first group are concerned with the education system itself, the second group are worried about the teaching methods, and the third group still blame it on the inability for the students to comprehend what they have learned. Another problem is the issue of emotional maladjustment within the

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    Essay Length: 1,325 Words / 6 Pages
    Submitted: December 23, 2010
  • Stock Market Crash

    Stock Market Crash

    The Stock Market crash of 1929 has been looked at as the greatest symbol of depression is our countries history. Although the Stock Market crashing had a huge effect on the beginning of the Great Depression, there are still factors to consider when looking for a source to blame. It's hard to put responsibility on the stock market for something so huge and disheartening. The Great Depression is seen as a slippery road downward, not

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    Essay Length: 680 Words / 3 Pages
    Submitted: December 23, 2010
  • Outsourcing: Staying Competitive in the Global Market

    Outsourcing: Staying Competitive in the Global Market

    Abstract As more companies expand their business globally, they are seeing more opportunities and an increased set of threats to the market. Threats like war, political revolutions, new currencies, and natural disasters can affect growth and political stability throughout the world, so in order to successfully compete in the international market more companies are faced with the decision of relocating part of their operation offshore. This paper will address what key elements companies in this

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: December 23, 2010
  • Ethical Challenges in Marketing Communication

    Ethical Challenges in Marketing Communication

    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: December 24, 2010
  • Five Economic Tests

    Five Economic Tests

    five economic tests for the UK to Join the Euro The economic tests specified by the current UK Labour government that must be satisfied before a decision to join the euro can be made. In theory, these tests will be distinct from any political decision to join. 1. Are business cycles and economic structures compatible with European interest rates on a permanent basis? 2. If problems emerge, is there sufficient flexibility to deal with them?

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    Essay Length: 623 Words / 3 Pages
    Submitted: December 24, 2010
  • Colgate-Palmolive Case - Marketing Plan

    Colgate-Palmolive Case - Marketing Plan

    Kim Pauszek Colgate-Palmolive Case-Marketing Plan I. Executive Summary A. Summary of situation analysis The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company's situation at the time the Precision toothbrush was introduced, and the different marketing strategies that we believe would be best for Colgate-Palmolive and their new toothbrush. B. Summary of marketing strategies The marketing strategies include proposed strategies involving product,

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    Essay Length: 3,838 Words / 16 Pages
    Submitted: December 24, 2010
  • Stock Market Vs. Economy

    Stock Market Vs. Economy

    Maybe the stock market really has been predicting the future of the economy. One victim of the new theory could be the idea that the continuing fall of stocks is nothing more than a correction of the 1990's bubble, rather than a cause of new economic problems. Ratings of the economy's condition have fallen to their lowest level since 1994, according to an ABC News/Money magazine survey and one by the Conference Board. These worries

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    Essay Length: 389 Words / 2 Pages
    Submitted: December 24, 2010
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: December 25, 2010
  • Marketing Activity in Service Organisations

    Marketing Activity in Service Organisations

    This report will investigate the provision of services and marketing activities in Tesco. The aims of this report are: * Look at Tesco's market position and its competition * Identify the services they provide * How Tesco use the marketing mix and keeping * What Tesco is doing for innovation Market Position and Competition Tesco is currently the largest and most successful supermarket chain in Britain and operates in ten countries across Europe and Asia.

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    Essay Length: 3,482 Words / 14 Pages
    Submitted: December 25, 2010
  • Movie Marketing in India

    Movie Marketing in India

    Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process

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    Essay Length: 5,077 Words / 21 Pages
    Submitted: December 25, 2010
  • Renal Test

    Renal Test

    Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) The conducting passageways of the respiratory system include all of the following structures EXCEPT: B) alveoli 2) Hypoventilation dramatically increases carbonic acid concentration and involves: 2) _______ A) irregular breathing B) extremely fast breathing C) extremely deep breathing D) extremely slow breathing E) intermittent breathing 3) Which one of the following is NOT true of inspiration: 3)

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    Essay Length: 2,925 Words / 12 Pages
    Submitted: December 26, 2010
  • Marketing in Asia

    Marketing in Asia

    Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: * Situation in other counties where the devolution have already happened * Opinions about devolution in Scottish institutions *

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    Essay Length: 286 Words / 2 Pages
    Submitted: December 26, 2010
  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: December 27, 2010
  • Consumer & Marketing Ethics

    Consumer & Marketing Ethics

    CONSUMER & MARKETING ETHICS ARMAMENTS The Arms Trade The arms trade is a very sensitive topic and one that holds many preconceptions regarding the industry, the governments and the companies who produce them. It has turned into a huge trade, which has become very profitable for many companies who manufacture them for their countries, and for many rich governments who sell them to countries where civilians are deprived of simple human rights because of this.

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    Essay Length: 4,393 Words / 18 Pages
    Submitted: December 27, 2010
  • Marketing Audit Project/keebler Company

    Marketing Audit Project/keebler Company

    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person's stated preferences and mood. Moreover, the program was created by Active Buddy, which has launched other interactive agents such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition, Keebler made the decision to purse an

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    Essay Length: 3,840 Words / 16 Pages
    Submitted: December 28, 2010
  • Marketing Mix

    Marketing Mix

    MARKETING MIX Marketing refers to the activity by means of which a product or service is introduced to the public. While marketing a product, there are few things, which must be kept in view, or else the entire marketing strategy would fail to produce the desired results and might even prove very costly. For example, when you have a new product or service that your firm intends to launch in a month's time, it

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: December 28, 2010
  • Coke Marketing Plan for Line Extension

    Coke Marketing Plan for Line Extension

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company "exists to benefit and refresh everyone it touches (The Coca-Cola Company 1, p. 1)." To achieve this goal, Coke continually brings to market new products that address consumer interests, emphasizing both quality of products and emerging nutritional and taste features. To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid flavors that

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    Essay Length: 1,560 Words / 7 Pages
    Submitted: December 28, 2010
  • Market Research Process

    Market Research Process

    Imagine that you find yourself in any of the following situations: 1. You are currently working for someone else, and you have an idea for a new product or service. 2. You own a small business and you have been successful with your first product or service. Now you have an idea for a new product. 3. You work for a large corporation, and the product that you manage has started to lose sales

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: December 29, 2010

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