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Last update: May 22, 2015
  • Aqualisa Case Study

    Aqualisa Case Study

    Q1. Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream

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    Essay Length: 1,301 Words / 6 Pages
    Submitted: April 6, 2011
  • What Are the Unique Features of Zara's Business Model?

    What Are the Unique Features of Zara's Business Model?

    Q 1. What are the unique features of Zara's business model ? Zara is one of the six retailing chains owned by Inditex (Industria de Diseilo Textil) of Spain who designs, manufactures, and sells apparel, footwear, and accessories for women, men, and children through Zara and five other chains around the world. The traditional global apparel chain had been characterized as a prototypical example of a buyer-driven global chain, in which profits derived from "unique

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    Essay Length: 1,657 Words / 7 Pages
    Submitted: April 6, 2011
  • Nucor Corporation Case Study

    Nucor Corporation Case Study

    History Nucor Corporation is in the steel producing industry. Nucor Corporation is the largest steel producer in the United States with over $4.1 billion in sales annually. Nucor's headquarters are located in Charlotte, North Carolina. Nucor's corporate offices have been located in the South Park area of Charlotte since 1991. Nucor Corporation is a unique company with tremendous flexibility between its management and employees. This steel giant has its own website: www.nucor.com. Daniel R. DiMicco

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    Essay Length: 2,625 Words / 11 Pages
    Submitted: April 7, 2011
  • Taking Sides Case Analysis: Citigroup

    Taking Sides Case Analysis: Citigroup

    Taking Sides Case Analysis: Citigroup Showing environmental adaptability is important to master in order for a global organization to achieve success in its foreign operations. Citigroup is a global organization that expanded its operations in China. However, there is a question whether Citigroup displayed environmental in its attempt to expand operations in China. This paper will discuss both sides whether Citigroup displayed adaptability or not. The arguments claiming Citigroup did display adaptability are presented first.

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    Essay Length: 692 Words / 3 Pages
    Submitted: April 7, 2011
  • Denver Case Study

    Denver Case Study

    I. View Point I will be assuming the Management Consultant expert in production's view point. II. Definition of the Problem The opening of the Denver International Airport had to be delayed four times due to problems in the baggage handling system. The enormous increase in complexity of the baggage handling system is the root of the problem. The total delay was 16 months. The total costs were $4.5 billion. III. Statement of Objectives  To

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    Essay Length: 939 Words / 4 Pages
    Submitted: April 10, 2011
  • A&f Case Study

    A&f Case Study

    The highly competitive fashion business demands that companies be extremely inventive in their promotion strategies. Mass-market brands targeted to youth audiences sometimes choose provocative and controversial ways of brand promotion. Calvin Klein, FCUK, Benetton, Diesel - all these brands are famous for their controversial and provocative advertising. Established in 1892, Abercrombie & Fitch started as an upscale brand of sports outfit. Its clients' list included Theodore Roosevelt and Ernest Hemingway. After passing through a serious

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    Essay Length: 2,983 Words / 12 Pages
    Submitted: April 11, 2011
  • Critical Thinking Case Study: Let It Pour - My First Assignment as Executive Assistant

    Critical Thinking Case Study: Let It Pour - My First Assignment as Executive Assistant

    Let It Pour: My First Assignment as Executive Assistant Hospitals are a necessary part of every individual's life. When one thinks of hospitals, help comes to mind (Hospitals Struggle to Keep Their Promises). Neither a person's age, ethnicity, nor economic background should matter when it relates to access to healthcare. Everyone will need hospital care at one point in their lives, no matter how healthy one may think he or she is. That is the

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    Essay Length: 2,200 Words / 9 Pages
    Submitted: April 12, 2011
  • Review: Fasting, Feasting by Anita Desai

    Review: Fasting, Feasting by Anita Desai

    Review: Fasting, Feasting by Anita Desai The most recent novel of Indian born author Anita Desai, Fasting, Feasting (1999) tells the story of two middle-class families and the allegorical struggles of the individual members to find individual identity and happiness. This meticulously constructed prose gravitates towards the position of women in the family unit and explores socially ordered gender imbalance in domestic life. Featuring a traditional Indian family in provincial town India and a typical

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: April 12, 2011
  • Hp Case Study - Marketing Strategy Class

    Hp Case Study - Marketing Strategy Class

    Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal

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    Essay Length: 1,846 Words / 8 Pages
    Submitted: April 13, 2011
  • Harvard Case Study - Sealed Air Corporation

    Harvard Case Study - Sealed Air Corporation

    1.0 INTRODUCTION The Sealed Air corporation is committed to market leadership through technological innovation. Ten years ago, the company was first to market with a highly successful coated air-bubble packaging protection product, AirCap. However, market trends indicate a rapid displacement of coated bubble by a technologically inferior yet inexpensive uncoated product. Burgeoning demand for uncoated bubble poses a direct threat to the long-term viability of the technologically superior, premium priced AirCap. Thus Sealed Air is

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    Essay Length: 1,731 Words / 7 Pages
    Submitted: April 13, 2011
  • Case: Nursing Staff

    Case: Nursing Staff

    University of the East Recto, Manila Graduate School NURSING STAFF (Case Study) Submitted in partial fulfillment Of the course requirement In HBO 510 Human Behavior in Organization To Blandina S. Panelo, Ph.D.C. Professor By Randy C. Olap Lorbie Torres Zhang Chaoyi February 17, 2007 2nd Semester, S.Y. 2006-2007 BACKGROUND This action took place on the general surgery floor of a small hospital in western Wisconsin. For several months the hospital trustees had debated the feasibility

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: April 13, 2011
  • Child Development Case Study

    Child Development Case Study

    Is it right to tell an adult if you know that a friend is about to commit a crime? While you ponder on this question about morality. Imagined that the child who's willing to commit the crime is your child and the one person that might be the only witness to the crime is your child best friend. This is my case study about a nine year old boy who faces his own moral dilemma

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    Essay Length: 940 Words / 4 Pages
    Submitted: April 13, 2011
  • Case Study: Gazing at Starbucks?

    Case Study: Gazing at Starbucks?

    Case Study: Gazing at Starbucks? 1. In this case study you can read the four reasons why gazing has become an important trend. Why is it important for companies like Starbucks to know the reasons behind this trend? In the case author states four reasons why gazing became an important trend: * Fast pace life and time pressure leave no time to cook and leads people to eat on the go * People spend much

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: April 14, 2011
  • Brita Usa Case Study

    Brita Usa Case Study

    1.0 Introduction and Case Background Water quality issues, especially with regards to drinking water, have garnered much attention recently in our post September 11 social climate, but attitudes towards drinking water were not always rooted in fears of a doomsday scenario. As the Brita USA case study illustrates consumer awareness and concern for clean, good tasting, and safe drinking water led to tremendous growth in the bottled water industry beginning in the mid to

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    Essay Length: 2,076 Words / 9 Pages
    Submitted: April 15, 2011
  • Mastercard Inc. Case Study

    Mastercard Inc. Case Study

    Table of Contents 3. Executive Summary 4. Market Analysis 5. Competitive Analysis 6. Company Analysis 7. Brand Analysis 8. Consumer Analysis 9. Recommendations 10. Creative Brief Competitive Analysis At number one, Visa is the direct obstacle for the distant second, MasterCard, to gain market share and become category leader. Visa's "It's everywhere you want to be" campaign built brand equity because consumers trust that Visa will be accepted anywhere and everywhere and rely on it

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    Essay Length: 500 Words / 2 Pages
    Submitted: April 15, 2011
  • Merchandising: Zara & Hmv

    Merchandising: Zara & Hmv

    Merchandising Report Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara, a ladies fashion retailer and HMV, an entertainment megastore. These two companies have specific buying and merchandising strategies, which are tailored to the needs of their products. This report will explore the similarities and differences within each

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    Essay Length: 3,046 Words / 13 Pages
    Submitted: April 16, 2011
  • Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Essay Question: Do you agree that International Organizations are the ideal solution-providers for the problems of a globalizing world? Use case studies of environmental issues, refugee plight and poverty where appropriate. It is inevitable that states have to put aside their national boundaries and come together to “cooperate, adjust, accommodate and compromise” to solve global problems and resolve conflicts which by definition of globalisation (the interconnectedness of states) would have spill-over effects on political, economic

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    Essay Length: 2,523 Words / 11 Pages
    Submitted: April 17, 2011
  • Reebok Shoe Discussion Case

    Reebok Shoe Discussion Case

    Questions for Discussion 1. What are the different ways in which Wild Planet gains insight into customers' opinions? Are the insights gained from its market research worth the costs? Wild Planet gains insight through market research, but not in the conventional way like other companies would. Wild Planet is creative with their market research and has many different ways to collect this information. Observe kids with "Ethnographic Research" were they study kids in their natural

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: April 18, 2011
  • Industry Analysis on Fast Food

    Industry Analysis on Fast Food

    Industry Analysis of the Fast Food Industry 1. A few of the chief economic and business characteristics of the global fast-food industry are as follows: In the market growth rate the expected food sales is predicted to increase by $208 billion by 2020 with us already being at $800 billion by 2001. Under entry barriers for the fast-food industry the main concerns would be the entry costs, location, capital cost, and licensing. For a

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    Essay Length: 417 Words / 2 Pages
    Submitted: April 18, 2011
  • Tivo Inc, Case Study

    Tivo Inc, Case Study

    Tivo Inc, an assignment 1.0 Introduction The case is about the introduction of Tivo, a new service that provides the TV viewer the flexibility to watch what they want when. The product is expected to change the way people watch TV by offering them the flexibility in programming, skipping commercials, pausing live TV and recording programmes for future viewing. In addition, the service offers captures the subscriber's preferences and can automatically record programmes that are

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    Essay Length: 1,711 Words / 7 Pages
    Submitted: April 19, 2011
  • Hurricane Island Outward Bound School Case

    Hurricane Island Outward Bound School Case

    Hurricane Island Outward Bound School Case The paper starts with a consideration of the current position of Hurricane Island Outward Bound School (Hurricane) - Maine location of an international organization with 30 schools around the world - and their marketing activities vs. organizational culture, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take

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    Essay Length: 1,749 Words / 7 Pages
    Submitted: April 20, 2011
  • Amir and Hassan - Friendship Case

    Amir and Hassan - Friendship Case

    Amir and Hassan seem to have a "best friend" type relationship. The boys showed their trust for eachother by carving their names into a tree. The two boys, Hassan and Amir, are main characters in the book titled, The Kite Runner. The two boys have a relationship that is significantly different compared to most. The boys do write their names in a pomegranate tree as the "sultans of Kabul" (Kite Runner 27) but, their friendship

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    Essay Length: 1,421 Words / 6 Pages
    Submitted: April 21, 2011
  • Delta Case Analysis - Identify the Important Facts Surrounding the Case

    Delta Case Analysis - Identify the Important Facts Surrounding the Case

    Identify the important facts surrounding the case Delta does business globally in 503 cities in 94 countries and is the third largest airline in the United States. In 2003, Delta's daily needs included 7.3 million gallons of fuel, 109,000 meals and snacks, 151,000 bottles of water, 87,000 cans of soda, and 219,000 pounds of ice. Its daily operations also required large amounts of information relating to such areas as flight schedules, gate information, baggage handling,

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    Essay Length: 1,945 Words / 8 Pages
    Submitted: April 21, 2011
  • Blockbuster Video Case Analysis

    Blockbuster Video Case Analysis

    Blockbuster Video case analysis David Cook founded Blockbuster video in 1985, opening the first store in Dallas Texas and has grown to become the world's number one video chain. Mr. Cook took the idea of video rental and improved it by creating the video superstore concept. Many family-owned video rental stores could not compete against Blockbuster' stores. Blockbuster stores were highly visible stand-alone structures that appealed to customers. Blockbuster His stores had a wider selection

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    Essay Length: 652 Words / 3 Pages
    Submitted: April 21, 2011
  • Tivo Case Study

    Tivo Case Study

    As it launched in 1999, perhaps America wasn't ready for the PVR (personal video recorder), or perhaps people were simply not aware of what had been created. Whatever the case may have been, the company named TiVo needed the success it had been lacking and the recognition it deserved. It was a slow start and a journey of anxiety even the company was backed by massive companies such as AOL-Time Warner, DirecTV and NBC

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: April 22, 2011