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  • Brita Usa Case Study

    Brita Usa Case Study

    1.0 Introduction and Case Background Water quality issues, especially with regards to drinking water, have garnered much attention recently in our post September 11 social climate, but attitudes towards drinking water were not always rooted in fears of a doomsday scenario. As the Brita USA case study illustrates consumer awareness and concern for clean, good tasting, and safe drinking water led to tremendous growth in the bottled water industry beginning in the mid to

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    Essay Length: 2,076 Words / 9 Pages
    Submitted: April 15, 2011
  • Mastercard Inc. Case Study

    Mastercard Inc. Case Study

    Table of Contents 3. Executive Summary 4. Market Analysis 5. Competitive Analysis 6. Company Analysis 7. Brand Analysis 8. Consumer Analysis 9. Recommendations 10. Creative Brief Competitive Analysis At number one, Visa is the direct obstacle for the distant second, MasterCard, to gain market share and become category leader. Visa's "It's everywhere you want to be" campaign built brand equity because consumers trust that Visa will be accepted anywhere and everywhere and rely on it

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    Essay Length: 500 Words / 2 Pages
    Submitted: April 15, 2011
  • Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Essay Question: Do you agree that International Organizations are the ideal solution-providers for the problems of a globalizing world? Use case studies of environmental issues, refugee plight and poverty where appropriate. It is inevitable that states have to put aside their national boundaries and come together to “cooperate, adjust, accommodate and compromise” to solve global problems and resolve conflicts which by definition of globalisation (the interconnectedness of states) would have spill-over effects on political, economic

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    Essay Length: 2,523 Words / 11 Pages
    Submitted: April 17, 2011
  • Reebok Shoe Discussion Case

    Reebok Shoe Discussion Case

    Questions for Discussion 1. What are the different ways in which Wild Planet gains insight into customers' opinions? Are the insights gained from its market research worth the costs? Wild Planet gains insight through market research, but not in the conventional way like other companies would. Wild Planet is creative with their market research and has many different ways to collect this information. Observe kids with "Ethnographic Research" were they study kids in their natural

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: April 18, 2011
  • Tivo Inc, Case Study

    Tivo Inc, Case Study

    Tivo Inc, an assignment 1.0 Introduction The case is about the introduction of Tivo, a new service that provides the TV viewer the flexibility to watch what they want when. The product is expected to change the way people watch TV by offering them the flexibility in programming, skipping commercials, pausing live TV and recording programmes for future viewing. In addition, the service offers captures the subscriber's preferences and can automatically record programmes that are

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    Essay Length: 1,711 Words / 7 Pages
    Submitted: April 19, 2011
  • Hurricane Island Outward Bound School Case

    Hurricane Island Outward Bound School Case

    Hurricane Island Outward Bound School Case The paper starts with a consideration of the current position of Hurricane Island Outward Bound School (Hurricane) - Maine location of an international organization with 30 schools around the world - and their marketing activities vs. organizational culture, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take

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    Essay Length: 1,749 Words / 7 Pages
    Submitted: April 20, 2011
  • Amir and Hassan - Friendship Case

    Amir and Hassan - Friendship Case

    Amir and Hassan seem to have a "best friend" type relationship. The boys showed their trust for eachother by carving their names into a tree. The two boys, Hassan and Amir, are main characters in the book titled, The Kite Runner. The two boys have a relationship that is significantly different compared to most. The boys do write their names in a pomegranate tree as the "sultans of Kabul" (Kite Runner 27) but, their friendship

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    Essay Length: 1,421 Words / 6 Pages
    Submitted: April 21, 2011
  • Delta Case Analysis - Identify the Important Facts Surrounding the Case

    Delta Case Analysis - Identify the Important Facts Surrounding the Case

    Identify the important facts surrounding the case Delta does business globally in 503 cities in 94 countries and is the third largest airline in the United States. In 2003, Delta's daily needs included 7.3 million gallons of fuel, 109,000 meals and snacks, 151,000 bottles of water, 87,000 cans of soda, and 219,000 pounds of ice. Its daily operations also required large amounts of information relating to such areas as flight schedules, gate information, baggage handling,

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    Essay Length: 1,945 Words / 8 Pages
    Submitted: April 21, 2011
  • Blockbuster Video Case Analysis

    Blockbuster Video Case Analysis

    Blockbuster Video case analysis David Cook founded Blockbuster video in 1985, opening the first store in Dallas Texas and has grown to become the world's number one video chain. Mr. Cook took the idea of video rental and improved it by creating the video superstore concept. Many family-owned video rental stores could not compete against Blockbuster' stores. Blockbuster stores were highly visible stand-alone structures that appealed to customers. Blockbuster His stores had a wider selection

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    Essay Length: 652 Words / 3 Pages
    Submitted: April 21, 2011
  • Tivo Case Study

    Tivo Case Study

    As it launched in 1999, perhaps America wasn't ready for the PVR (personal video recorder), or perhaps people were simply not aware of what had been created. Whatever the case may have been, the company named TiVo needed the success it had been lacking and the recognition it deserved. It was a slow start and a journey of anxiety even the company was backed by massive companies such as AOL-Time Warner, DirecTV and NBC

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: April 22, 2011
  • Outgrowing Juvenile Justice: Jamal Vick Case Study Raises

    Outgrowing Juvenile Justice: Jamal Vick Case Study Raises

    In Outgrowing Juvenile Justice, Michael Jonas (2001) raises several important issues concerning juvenile justice policies and practices. In discussing Jamal Vick, a range of youth crime issues surfaces, including: • Balancing treatment verses punishment • Responses to serious juvenile offenders o Waiver into the adult criminal justice system o Utilize the juvenile justice system o Blend elements of both the adult system and the juvenile system • Youth in confinement o Growing numbers of youth

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    Essay Length: 607 Words / 3 Pages
    Submitted: April 22, 2011
  • Panera Bread Case Study

    Panera Bread Case Study

    Introduction If you analyzed the restaurant industry using Porter's five forces model, you wouldn't be favorably impressed. Three of the threats to profitability--the threat of substitutes, the threat of new entrants, and rivalry among existing firms--are high. Despite these threats to industry profitability, one restaurant chain is moving forward in a very positive direction. St. Louis-based Panera Bread Company, a chain of specialty bakery-cafйs, has grown from 602 company owned and franchised units in 2003

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    Essay Length: 827 Words / 4 Pages
    Submitted: April 24, 2011
  • Walmart Case Study

    Walmart Case Study

    Wal Mart Case Study It opened in 1962 by Sam Walton, Wal-Mart has become the largest retailer in the United States, and with over 3,300 stores Wal-Mart continues to be successful. Under his successor, CEO David Glass, the small discount store chain started in Arkansas has become one of the largest corporations in the world. David Glass lays out the philosophy: "we approach this new and exciting decade of the 90's much as we did

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    Essay Length: 807 Words / 4 Pages
    Submitted: April 24, 2011
  • McDonalds Case Analysis

    McDonalds Case Analysis

    Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The

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    Essay Length: 10,282 Words / 42 Pages
    Submitted: April 25, 2011
  • Case Study: Shell in Nigeria

    Case Study: Shell in Nigeria

    Case Study: Shell in Nigeria September 2006 Question 1 What specific political risk problems does Shell face in Nigeria? What are the underlying reasons for these problems? The political risk problems in Nigeria stemmed from one of the main critical issues related to the social imbalance, inequality and discriminations of the minorities among the huge diversity of ethnic backgrounds in Nigeria. The severe intense ethnic conflict situation and circumstances in Nigeria was as such that

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    Essay Length: 2,064 Words / 9 Pages
    Submitted: April 25, 2011
  • The Promised Land Case

    The Promised Land Case

    Introduction We recognise that the business world today transcends language, nationalities, cultures, perceptions or behaviours. We also know that culture shapes values, attitudes and behaviour - factors that influence the way people conduct their lives and conduct business. Cross cultural capability is the key to success in the global business. This project has been written on the characteristics and skills of negotiation and also a number of issues of "The Promised Land" case in different

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    Essay Length: 2,127 Words / 9 Pages
    Submitted: April 25, 2011
  • Solid Waste Management Case

    Solid Waste Management Case

    By using Model of Government Intervention, we state the following: 1. Problem: What to do with managing garbage in Toronto. 2. Goal: To reduce the household solid waste in Toronto. 3. Identify the Intervention: to encourage recycling and implement a fine of $100 every time one is caught throwing away something that can be recycled. This offense may be caught through random inspection. 4. Dimensions: i) This intervention is direct: At the intervention is a

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    Essay Length: 862 Words / 4 Pages
    Submitted: April 26, 2011
  • Easyjet Case Study

    Easyjet Case Study

    Competition is the name of the game when it comes to capitalism which is the main sociopolitical system in the world. Through competition among continents, countries, industries, and companies the resources are effectively distributed and efficiency is maximized. This maximization of efficiency is probably the most critical element in the field of "operations management". Operations management has become a science and is blended with the other functions of a business like marketing and finance.

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    Essay Length: 1,510 Words / 7 Pages
    Submitted: April 26, 2011
  • Jiffy Case

    Jiffy Case

    The Jiffy Case Key Issues Company: Jiffy's company culture clearly represents the cause of the biggest issues of this case. Although initially supported by market potential, steady increase of turnover, strong economic growth and development of new successful products, the Baldwin's private family-owned business philosophy had created several issues: * Complete absence of team emphasis and lack of participation of the upper and middle management to the company's policy-making process. * Need for major investments

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: April 27, 2011
  • Case Study Silvio Napoli at Schindler India (a)

    Case Study Silvio Napoli at Schindler India (a)

    1. Did Schindler make the right choice in assigning Silvio as general manager of India? I do not believe Schindler made the right choice in assigning Silvio as the general manager of India. Silvio had little to no "real world" international experience. Silvio had much success in Sweden but there are several factors that limited his success in India. Silvio had high "warrior" and low "monk" attributes. Silvio was a task oriented individual. This management

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    Essay Length: 941 Words / 4 Pages
    Submitted: April 27, 2011
  • A Science Case Study

    A Science Case Study

    I. Introduction Batangas, a province in the Philippines most commonly known for it being one of most the popular tourist destinations near Metro Manila. It is widely known for its many beaches and resorts where one could definitely find time to unwind and to enjoy the water through swimming, snorkeling, diving, and other activities. Another reason for it being a great tourist attraction is because here lays the Taal Volcano, a decade volcano whose crater

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    Essay Length: 3,161 Words / 13 Pages
    Submitted: April 28, 2011
  • Let It Pour Case Study

    Let It Pour Case Study

    Introduction Faith Community Hospital has a main mission and that is to "promote the health and well-being of the people in the [community]." Faith Community Hospital has developed some major concerns regarding communication, ethics, and organization. While there are some problems and symptoms at the hospital, everyone involved seems to form a commonality geared towards the purpose, values, and success of the hospital. This presentation will reflect the definition of the problems, which the hospital

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: April 28, 2011
  • Case Study on Ust

    Case Study on Ust

    1. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder. UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward.

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    Essay Length: 1,608 Words / 7 Pages
    Submitted: April 28, 2011
  • The Ford - Firestone Case

    The Ford - Firestone Case

    On June 24, 2001, the New York Times published a story asserting that a traffic safety research consultant and some consumer lawyers may have known about a failure pattern of Firestone tires on Ford Explorers in 1996 and did not alert the government safety agency about this pattern "out of concern that private lawsuits would be compromised." Only one lawyer was identified in the story. Sean Kane, the safety consultant quoted making boastful statements about

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    Essay Length: 429 Words / 2 Pages
    Submitted: April 29, 2011
  • Nextcard - a Marketing Case Study

    Nextcard - a Marketing Case Study

    Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the "First True Internet Visa" and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At

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    Essay Length: 1,790 Words / 8 Pages
    Submitted: April 30, 2011