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Wawa's Original Dairy Farm

Essay by   •  March 7, 2011  •  Essay  •  353 Words (2 Pages)  •  982 Views

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Wawa's original dairy farm was constructed on a piece of earth located in a rustic part of Pennsylvania where the chain's name comes from, Wawa, Pennsylvania. Wawa means Canadian goose and it is the current logo of all Wawa stores. Nowadays, the name Wawa has come to be a symbol of the exceptional attributes of the company. Wawa was first founded in 1803 in New Jersey. It was later represented in the legal form of a corporation in 1865 as the Millville Manufacturing Company. On April 16, 1964, Wawa Food Markets opened the doors to their first store in Folsom, Pennsylvania. As an instantaneous success, this store undoubtedly marked the beginning of the Wawa chain of convenient stores. From its establishment, Wawa made a dedication to fast, fresh and flavorsome food. Now, it is recognized for its competitive prices, no fee ATM machines, unsurpassed convenience, and distinctive, constantly growing menu of deli assortments. The gas pumps are recognized for their unbeatable low prices, which in turn, brings in more customers to visit the inside of the store. The deli counter at Wawa is distinguished, because it was among the first convenience stores to utilize a do-it-yourself computer touch-screen menu for food orders, which improves accuracy and is used to increase to improved customer service. The supreme variety of food and merchandise help make Wawa a one-stop shop experience. With over 40 years in the convenience store industry, there are so many aspects of this company that has taken them to new levels and attributed to their achievement. Wawa's vision is to simplify their consumers' everyday lives. To achieve this, they hire the best employees, build top-notch services and provide overpowering offers while continually thinking of new and ingenious ways to improve. Now, while all of these things are equally significant to their success, primary reason their customers flock to Wawa, is the relationships their people have with the customers. Their principles are to value people, delight customers, embrace change, do things right, and do the right thing with an overwhelming passion for winning. These underlying principles make Wawa the powerful retailer it is today.

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