Roses & More Flower's Galore

Table of Contents

Purpose Statement 1

Executive Summary 2

Business Information 3

Personal Financial Statement 3

Business Description 3

Business History 4

Personnel and Organization 5

Marketing Information 6

Market Analysis 6

Market Research 6

Competitors 7

Market Segments 8

Target Market 8

Marketing Mix Strategy 9

Products/Services 9

Promotions 9

Distribution 9

Pricing 10

Suppliers 10

Marketing Goals 10

Financial Information 11

Use of Loan Money 11

Start-Up Costs 12

Profit and Loss Statement 12

Cash Flow Information 12

Balance Sheets 13

Revenues vs. Costs 13

Financial Projections 14

Assumptions 14

Growth Projections 14

Financial Projections 15

Appendices 16

Purpose Statement

Our purpose at Roses

Give a list of your goals for the business, with measurable, definite outcomes. Explain how you'll measure your progress on each goal.

 First goal, dates, measurements

 Second goal, dates, measurements

 Third goal, dates, measurements

If you are starting a business and need to borrow money, state the amount of loan money you need, how much capital you have, how long you'll need to pay the loan, the purpose of the loan, the results of the loan, and the collateral you're putting up.

Executive Summary

Give a brief, concise overview of your business plan, including the company's name, location, history, management, products, growth projections, and so on. Give the name, address, phone number, fax number, and e-mail address of a contact person inside your company.Business Information

In this section you'll give an overview of your business. Give your company's name and location. Describe the building (you can also include a scanned photograph of it). State the nature of the business and what kind of business it is (partnership, private, public, whatever). Give the date the company will be open for business. List the names of the owners and how to contact them (addresses, phone and fax numbers, e-mail addresses).

Personal Financial Statement

If you are starting a business, briefly explain your current finances. You may need to include the last 3 years' tax returns and a credit report.

Business Description

Give a detailed account of your business. List and explain the good characteristics of your business that will help you succeed.

 First characteristic

 Second characteristic

 Third characteristic

List the hours your business will be open. Give a brief overview of how you see daily operations running. Explain your accounting processes and quality-control systems. The types of information you give depend on what kind of business you run.

Business History

Give a history of your business. Who founded it and when? Why? Give the purchase or startup prices and reasons. Explain the market growth or sales trends that made this business possible.

Personnel and Organization

Overview the organization of your business. Explain how many people work for the company, what their job descriptions are, and their qualifications. You may want to include employee's resumes. Explain your training and advancement programs.

List departments/divisions, and so on, with responsibilities, and numbers of employees.

 First department, responsibilities, # of employees

 Second department, responsibilities, # of employees

 Third department, responsibilities, # of employees

Marketing Information

In this section you'll describe the market your business competes in and your strategy for competing. Fill this in completely, as it can help you keep your goals in mind as you proceed with your business.

Market Analysis

Give concrete information about the market you intend to compete in: current situations, trends, projections.

Market Research

Explain the market research you've done about each product and/or service you intend to provide. Give and explain industry analysis, customer information, and market share

Competitors

Give the names, locations, sales, and market share of your competitors in this market.

List the competition's strengths and weaknesses.

Strengths

 Competitor's strength

 Competitor's

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