Maintenance Services and Feedback
Essay by Vaibhav Bahl • August 3, 2017 • Article Review • 317 Words (2 Pages) • 846 Views
Maintenance Services and Feedback
Measures towards Proactive maintenance and minimizing service request time
Identifying and Addressing major causes of negative feedbacks and reviews on social platforms
Marketing and Sales
Examining and improving the effectiveness of ATL and BTL marketing campaigns
Determining and incentivising key Brokers /Channels by probing into sales & queries received data
Deriving insights through demographic data pertaining to queries received & successfully converted
Conducting & interpreting surveys to gauge the awareness, consideration and purchase criteria
Devising and promoting attractive referral schemes and discounting less-leased units
Macro-economic conditions
Ascertaining the degree of correlation b/w macroeconomic factors, demand and pricing of units
Forecasting unit demand & pricing slabs basis the correlation determined with macro factors
Competitors
Benchmarking key metrics like occupancy rate, profit margins with the industry average and design strategies to improve the same
Understanding the competitive landscape and strategizing a market positioning for the company
Seasonality
Discerning any seasonality patterns and recommend pricing & marketing strategies to cater to the dip/slow months
Advise on measures to minimize the turnover rate and average time to lease a unit
Amenities
Customize the bouquet of amenities offered basis the customer demographics & usage
Sensitivity analysis between the price charged for amenities like parking and number of people subscribed/willing to subscribe
Propose new amenities desired by residents which could serve as a new source of revenue
Leveraging the scope for upselling and premiumization by bundling the desired amenities
TERMS OF AGREEMENT
Minimizing payment defaults by leveraging credit scores and other financial data of residents
Examine reasons and segments going for early terminations and provide recommendations
Surroundings
Test for any correlation between the resident demographics and presence of institutions in vicinity such as a university, IT park
Leveraging the correlation between customer demographics, preferred residential units and seasonality to deduce the optimum price
...
...