Competitive Analysis of Health Magazines India
Essay by review • June 18, 2011 • Essay • 391 Words (2 Pages) • 1,616 Views
Competition within Market Segment
Currently, there are several stand-alone health and beauty magazines in English,
Competitive Scenario Ð'- Health Publications in India
Publication Details Positioning Price/
Frequency Strength Weakness
Prevention
Take charge of your health
162+4 pages
Size: Reader's Digest A5 Focus on women's health Ð'- similar to CW in its content agenda Rs. 50/Monthly
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Subscriptions rates:
12 issues Ð'- Rs 450
24 issues Ð'- Rs 900 International title, easier acceptance among advertisers, published by Living Media, so better distribution
/availability Average layout and designs, substantial content sourced from international edition, not always relevant to Indian readers
Men's Health
The magazine men live by
162+4 pages
Size: A4 large format Focus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships Rs. 50/Monthly
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12 issues Ð'- 20%
36 issues Ð'- 30% International title, easier acceptance among advertisers, published by Living Media, so better distribution
/availability Heavily skewed towards sex and body-building
Pictures are not clear and lack sharpness and brightness
"Health & Nutrition"
Magazine on health, fitness, nutrition. Published by Magna Group
www.healthnnutrition.co.in
Covers Everything in health and fitness - physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.
Rs 40
Monthly
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Subscription
Discounts:
12 Issues Ð'- 15 %
24 Issues Ð'- 20 %
36 Issue Ð'- 25%
Lower rates for Hindi One of the oldest brands on health.
Good distribution.
Available on newsstands.
Wide variety of content.
Reasonable Price/VFM
English and Hindi Most content is half baked.
Shallow and poorly researched. Poor Production Quality.
No focus on Indian health issues.
Ineffective website/poor online presence
"Life Positive"
Your guide to holistic living
Life Positive was launched in April 1996 by Magus Media Pvt Ltd.
90 Pages
A-4 Size Primarily covers mind-body-spirit - alternative healing techniques like
Ayurveda, Holistic, Meditation,
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