Non Stinking Wear

New Product Launch

"Bio wear" 'The Non stinking garments'

Submitted by-

Arvind Kumar Roll No- 008

Ashish Bansal Roll No- 009

Rahul Goyal Roll No- 036

Acknowledgement

We extend our heartfelt gratitude to Dr. Suresh C. Ghai without whose guidance and support we would not have completed the project. It was only due to his efforts and support that gave us the direction to proceed on with the product launch and complete it within the stipulated time frame.

We would also like to thank Prof Isac Jacob, who gave us the essential guidance to complete this project.

Finally, we would like to thank all our class mates and colleagues who have contributed to us completing the project in whatever way possible. Without the constant egging on of them, we would have got nowhere.

Content Page No.

Introduction 4

Industry overview 5

Marketing survey, result analysis 5

Customer analysis 13

Competitor analysis 13

SWOT analysis 15

Issues 16

Objectives 16

Marketing strategies 18

Action plan 22

Contingency plan 23

P&L projection 24

Survey Questionnaire 27

EXECUTIVE SUMMARY

We are launching fabrics that one can wear several days in a row without getting stunk. There are clothing, underwear, socks and shoes promise to take the stink out of fitness. The stink-control clothes are designed so that you can wear them without having laundered them right after using them even if it is soaked in sweat.

These work on HVAC (heating, ventilation and air conditioning) phenomenon, stymie the stink by eliminating most of the bacteria.

We are focusing on clothes that enhance thermoregulation - keeping the body from overheating or getting too cold.

We wish to incorporate silver fibres - a natural conductor - into fabrics such as polyester and nylon. The fibres move heat away from hot spots, such as under the arms, to other parts of the garment. The silver-integrated fabric also had anti-microbial properties. The silver ions stab the cell wall of the bacteria and 'electrocute' the bacteria naturally. Kill the bacteria, eliminate the odour. Clothes can retain their stink control quality even after 100 of the washes.

Introduction

Biowear are clothes that one can wear without being worried about the body odour. This product takes care about the heat regulation of the body and hence the perspiration of the body that is the cause of the body odour and stunk clothes. These

Company Overview

Name: Biowear

Business objective: To provide the clothes, which do not stank

Vision- To become pioneer in the office wearing clothes in the country.

Mission- Our mission is to provide the office wearing that does not get stunk and is good in design and comfort at affordable price.

Current Situation

Non -stinking clothes is relatively a new concept in Indian market. However textile industry is a very huge market in India. There is a stiff competition in the industry by the mid priced brands and presence of grey market is also there. In the current market there is not many suppliers of such "non stinking wear" at affordable prices, and if any only 17% of the people are aware of the same.

Moreover 80% of the people are wary about the body odour in the clothes.

Also 30% of the people surveyed are looking forward for such a concept product, and 30% more would give it a try.

So there is plenty of scope for launching such a concept product.

Marketing Research-

Research Objective-

Our objective is to find the scope and forecast the demand of the product in the market and to find the segment which will be ready to buy our product.

We can define our objectives as follow

* Opportunity Identification- to find the opportunity of the product in the market.

* Concept Screening- To evaluate the chances of customer wanting this product.

* To see the consumption pattern- What colour and design customer like to wear.

* To decide whether or not to launch the product.

* Decide the pricing strategy- what should be the price of the product to compete in the market and making profit as manufacturing cost is higher than the competitors.

* Forecast sales- What will be the demand of the product.

* Deciding the target market.

Information Collection Plan

* Sample Size - 200

* Audience targeted/ - Mostly Metro population ,Tier1&2 cities .

Focus Groups

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