Digital World

Q1- Have you ever been encouraged to answer a survey, participate in a discussion online? Did you participate? Explain why or why not.

I have friends who continue their graduate studies on management and psychology. They use online survey method and share their survey with me to increase the number of participants. I participate those kind of online surveys because I want to help my friends. They are boring academic online surveys but I filled out the entire survey.

Q2. Compare the benefit disadvantages bellow with offline methodology. Q2. Complete in more detail the list of benefits and weaknesses? Find some statistic to show importance of each and compare with a colleague your answer

I think online surveys are more open to manipulation. People may give false answers intentionally in online surveys. “Trolling” is a serious problem in Internet. Likewise, if there is no interviewer to explain when it is necessary, people do not understand some question either.

Response rates in online surveys are very low. That harms the sample. However, I admit that the offline surveys are cost more although they are more efficient in increasing response rates and accuracy. Also, interviewer can help the respondents to understand questions. I think it is an important advantage of offline surveys.

Q3- How does these steps vary in a digital world?

The sampling and data collection are needed to add these steps. They are two important concepts for a successful research. In a digital world, these steps needs to be more market and customer oriented. Digital marketing depends on customer than others. In every step, researcher needs to coordinate the study with the market.

Q4- How would you advise a university marketing digital manager to prepare for the potential problem above? Find recent examples of bad practices and suggest how the organization could have handled the situation better.

In order to overcome these problems, I can advise mandatory online surveys that cannot be closed by the user because you can control the results easily. Ad-cutting software even cannot close these surveys. For example, Trivago’s advertisement video that you are unable to skip is very annoying but it works.

Q5- Can you think of tools that could ‘Jazz up’ an online survey to encourage better responses and use the advantages of Web 2.0?

Users are not passive consumers anymore in Web 2.0. Internet is more interactive and people love sharing through internet. For example, there are websites in that we can conduct our survey like survey monkey or survey gizmo. Similarly, mobile applications are creative tools for online surveys. You do not need to work with survey companies. We can design our survey and share with other people. While Web 2.0 makes internet more interactive, we can share it through Facebook, Twitter and even Instagram. Thus, it may have a snowball effect on social media and reach many people.

Q6- Which side is women? Can you explain your answer?

The right picture is the side of women whereas the left one is men’s. The right eye-tracking map shows that women look at many points in the web page because it is the Marks&Spencers’ homepage. Women are pay attention to more details than men. Mens looks only at titles and headlines.

Q7- List you top 15 main sources of publicly generated data (+link) on Digital research. Share and compare with a colleague

1. Healthdata.gov https://www.healthdata.gov/ 125 years of US healthcare data including claim-level Medicare data, epidemiology and population statistics.

2. NHS Health and Social Care Information Centre http://www.hscic.gov.uk/home Health data sets from the UK National Health Service.

3. Amazon Web Services public datasets http://aws.amazon.com/datasets

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