Strategic Management: Ebay Case Study
Essay by Ksenija Shulajeva • October 3, 2016 • Case Study • 1,547 Words (7 Pages) • 1,637 Views
eBay Inc. in China
(Case Study in Strategic Management)
Authors: Linda Medne
Ksenija Šulajeva
Riga, 2015
Question 1
KEY COUNTRY MATRIX
Country's Attractiveness | Competitive Strength | ||||||
Attractiveness Criteria | Weight Score | Score | Weighted Score | Attractiveness Criteria | Weight Score | Score | Weighted Score |
Level of supply | 4 |
|
| The knowledge of market | 4 |
|
|
China |
| 7 | 28 | China |
| 6 | 24 |
US |
| 8 | 32 | US |
| 9 | 36 |
Europe |
| 7 | 28 | Europe |
| 8 | 32 |
Level of demand | 4 |
|
| Product adaptation | 3 |
|
|
China |
| 8 | 32 | China |
| 6 | 18 |
US |
| 7 | 28 | US |
| 9 | 27 |
Europe |
| 6 | 24 | Europe |
| 8 | 24 |
Economy Influence | 3 |
|
| Pricing | 3 |
|
|
China |
| 6 | 18 | China |
| 7 | 21 |
US |
| 8 | 24 | US |
| 9 | 27 |
Europe |
| 7 | 21 | Europe |
| 8 | 24 |
Political Influence | 3 |
|
| Sales and Promotion | 4 |
|
|
China |
| 7 | 21 | China |
| 6 | 24 |
US |
| 9 | 27 | US |
| 8 | 32 |
Europe |
| 8 | 24 | Europe |
| 8 | 32 |
Logisctics | 4 |
|
| Communication | 4 |
|
|
China |
| 7 | 28 | China |
| 6 | 24 |
US |
| 9 | 36 | US |
| 9 | 36 |
Europe |
| 8 | 32 | Europe |
| 8 | 32 |
TOTAL (China) | 127 | 7,1 |
| TOTAL (China) | 111 | 6,2 |
|
TOTAL (US) | 147 | 8,2 |
| TOTAL (US) | 158 | 8,8 |
|
TOTAL (EUROPE) | 129 | 7,2 |
| TOTAL (EUROPE) | 144 | 8 |
|
TOTAL (Weight) | 18 |
|
| TOTAL (Weight) | 18 |
|
|
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