Final Global Business Plan

Final Global Business Plan

MGT 448

March 2, 2015

Halbert Brown

Final Global Business Plan

Introduction

Team B has to prepare a final global business plan paper for Netflix. Throughout the course the team summarized the results from the prior team assignments. The team incorporated the summaries along with the current week to complete the assignment. The following paper will include the rationale for choosing the target country, determine the marketing mix that was specific to the selected global product along with an explanation,  discuss the marketing plan that was prepared which addressed product modification, pricing, promotional programs, distribution channels, and e-business in the chosen country and include market indicators and trends for the product.

Comprehensive Analysis

Corporations throughout the world are continuously examining the potential opportunities among international ventures. Businesses need make sure the expectations of the ventures are contributing to the long term goals that hold the best interest of the company. It is essential to conduct a variety of analysis which will allow the company to secure their status and direction in the near future. Furthermore, conducting and reviewing the risk of analysis and the various critical factors that offer support to a business can assist in determining the viability of a new organization. Each business that decides to venture oversees should analyze the probable operations to make certain they have examines every component to guarantee success. As soon as the companies collect the crucial information through research, they can assess the practicality of their vision and make an educated decision.

The video streaming industry is steadily growing and expanding throughout the world, and every single company is deliberating their role and standpoint within this competitive circumstances. Netflix is no exception to this development and is at present the number one video and rental streaming venue in the United States. In spite of their regional popularity, Netflix does not have a substantial presence in the international market digital streaming. Before Netflix can start preparing and coordinating their vision, market research is needed to include a crucial analysis containing regional, country, and product.

Regional Analysis

Netflix is a huge company that offers online movie rental and streaming around the world. At first the company was only available domestically but has since expanded its services to over 40 countries. Netflix has allied with a number of different companies, such as: USPS, DreamWorks, Android, Apple, Microsoft, etc which has allowed their service to succeed efficiently by mailing DVD’s and stream movies and TV shows on phones, computers, and game consoles. Utilizing globalization and continuously making educated and well planned decisions made their venture successful and allowed them to become the largest source of North American internet traffic. Netflix has sustained strong partnerships with companies in different states, like Microsoft, to ensure that their program is compatible with Microsoft products and software. They have also made themselves convenient through internet access and is available in different languages.

Economic Integration and Conditions

Netflix has made it convenient and affordable to the customer, especially in the U.S. because of the free trade agreement we have between our 50 states. Although they are a popular company it is possible that their operating results will vary from time to time. These results are a combination of factors that are out of their control. The main areas that may have an effect on Netflix’s ventures are general economic conditions and economic conditions specific to the Internet, online commerce and the movie industry (Netflix, 2013). They continue to be successful because they have established connections with distributors, which allow them to provide a wide selection. Since our service is available nationally, we believe that we can economically acquire and provide subscribers a broader selection of titles than video rental outlets, video retailers, subscription channels, pay-per-view and VOD services (Netflix, 2013).

...