Full version Nokia Mission Statement

Nokia Mission Statement

This print version free essay Nokia Mission Statement.

Category: Business

Autor: reviewessays 08 July 2011

Words: 1833 | Pages: 8

Table of Contents

Page 3 Mission Statement

Page 3 Vision v Mission

Page 4 Management Implications

Page 4&5 Nokia’s mission/vision statement analysis

Page 6 Appendix

Page 7 Nokia Mission/Vision Statement

Page 8 References

Mission Statement

As a formal written document intended to capture an organization’s unique and enduring purpose, practices, and core values, the mission statement is considered to be the cornerstone of every organization and the starting point of every strategic management initiative [1]. A well crafted mission statement has been attributed the power

(a) To guide and focus decision making,

(b) To create a balance between the competing interest of various stakeholders, and

(c) To motivate and inspire organizational members [2]

However, mission statements do not often appear to deliver the promised benefits [3]. In reality, mission statements are often unreadable and uninspiring, and articulate high sounding values that are unrealistic or are not aligned with day-to-day organizational behaviour [1] .

In fact, a consistent theme running through the mission statement literature is an acknowledged wide spread failure in their implementation [4].Previous mission statement research focused primarily on the content of mission statements and/or on the managers perception of the mission statement. Meanwhile the mission statement perception of individual organizational members received little attention.

Vision vs. Mission

We can't really begin the discussion of the Vision Statement and the Mission Statement without first addressing the semantic difference between the two. Get 10 consultants in a room, and you may get 10 different answers to just what that difference is!

To distinguish between Vision and Mission in our own work, we have defaulted back to the plain English usage of those words. And the simplest way we have found to show that difference in usage is to add the letters "ary" to the end of each word.

VisionARY

MissionARY

We certainly know what those two words mean. A visionary is someone who sees what is possible, who sees the potential. A missionary is someone who carries out that work.

The example of this everyday usage is Jesus of Nazareth. Jesus was a visionary. He saw the potential, the possibilities for making life better. His missionaries carry his work and his words to the world, putting his vision into practice.

Your organization's vision is all about what is possible, all about that potential. The mission is what it takes to make that vision come true.[5]

Management Implications

Although a well crafted mission statement has been attributed the power to motivate

And inspire organizational members [2] , the Competing Values

17 Framework for Managerial Communication indicates that it is very difficult to

(a) Communicate the mission statement effectively and

(b) To generate a satisfying level of “mission statement buy-in” among non-management staff members.

An explanation probably lies in the concept of mission statements itself. First of all, the low level of mission statement awareness among non-management staff members. Most managers do not communicate the mission statement sufficiently. Blinded by their own positive perception and understanding of the mission statement, many executives believe that the “salute and execute” mode still operates. Confident that everyone will march to the new orders, they don’t think additional communication is necessary.[6].

Second, the low level of mission statement buying among non-management staff members. To be relevant to the diverse components of a large organization, mission statements are necessarily abstract and free of references to a specific work context [7].

This level of abstractness makes it very difficult for non-management staff members to recognize the link between the mission statement and their day-to-day activities. Most non-management staff members do not see how his or her objectives are driven by the mission statement and how they contribute to the overall goals of the organization. These shortcomings can be addressed with the help of first-line supervisors [7]By virtue of their organizational position, first-line supervisors, such as product managers, can provide an interface between executives and front-line staff which makes them an essential partner in

(a) Communicating the mission statement, and

(b) Integrating the broad mission statement values into day-to-day work activities.

Nokia’s mission/vision statement analysis

In analysing Nokia’s mission/vision statement I’ll be using the 9 essential components of a Mission Statement as given to us in class [8].

These are as follows:

Customers:

Reading this statement it is obvious that Nokia is committed to its customers as it mentions how they will fulfil there needs (“we help people feel close to what matters to them”) , [9] and the consumers will also have an input in this (“We act on consumers insights”) , [9]

Products or Services:

From the statement its clear that intend on improving their products and services especially the internet (“Internet is our quest”) [9].

Markets:

Nokia knows that the mobile devices and services market is changing and is willing to change with it (“Build new business’s”) , [9]

Concern for Survival, Growth, and Profitability:

Nokia knows that it needs to grow in order to survive and remain profitable. In business if you are standing still, you are going backwards.

Philosophy:

“When planning for a year, sow corn; when planning for a decade, plant trees; when planning for life, train and educate men"..[9] This quote says a lot about Nokia’s philosophy, they are not about now but the future.

Self-Concept:

In my opinion Nokia’s self concept is that it’s the leader in its class and will continue to be so with help of its customers.

Concern for Public Image:

From reading of the statement, it doesn’t mention how nokia feel about their public image but it is obvious that they care about their relationship with their customers as “consumer understanding drives us” [10] .

Concern for Employees:

Nokia’s corporate culture strives to ensure that working at Nokia is an experience which has a positive impact on the lives of its employees.

1. Bart, C.K., Hupfer, M., 2004. Mission statements in Canadian Hospitals. Journal of

Health Organization Management 18 (2/3), 92-110.

2. Bart, C., Tabone, J., 2000. Mission statements in Canadian not-for-profit hospitals: Does

process matter? Health Care Management Review 25 (2), 45-53.

3. Piercy, N.F., Morgan, N.A., 1994. Mission analysis: an operational approach. Journal of General Management 19 (3), 1-19.

4. Fairhurst, G., Jordan, J., 1997. Why are we here? Managing the meaning of an organizational mission statement. Journal of Applied Communication Research 25 (4), 243-264.

5. http://www.help4nonprofits.com/NP_Bd_MissionVisionValues_Art.htm

6.Smidts, A., Pruyn, A.T.H., Van Riel, C.B.M., 2001. The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal 49 (5), 1051-1062.

7. Stevens, J.M., Steensma, K.H., Harrison, D.A., Cochran, P.L., 2005. Symbolic or substantive document? The

Influence of ethics codes on financial executives' decisions Strategic Management Journal 26 (2), 181-195.

8. Class notes: 7/2/08, Strategy Formalation, examples of the nine essential Components of a Mission

Statetment.

9. Nokia mission/vision statement: http://www.nokia.com/A4126317

10. KWAN 'JZU :http://www.careerindia.com/careerhub/workplacewatch/ingoodco/0211vision.html

Appendix

Nokia Vision/Mission Statement

Our Vision

• A world where everyone can be connected.

• In 2015, 5 billion people always connected, and 100 fold more network traffic.

• It’s a world of experiences, shared experiences.

Our Promise

• We help people feel close to what matters to them.

• One of our basic needs as human beings is the need to communicate and share.

• Our promise is to help fulfil this need, to help them feel close to what matters to them.

Our Approach

• Consumer understanding drives us.

• We observe first, then design. We act on our consumer insights.

• We take a very human approach to technology

1. Simple.

2. Reliable.

3. Intuitive.

4. Experiences to fall in love with.

• Internet is our quest. Internet innovation, creativity, media and services will be available anytime, anywhere.

• Nokia wants to bring the best of internet to mobile.

Our Resolution-Grow, Transform, Build.

• Grow the number of people using nokia devices.

• Transform the devices people use.

• Build new business’s

• Our business and people’s expectations for mobile device’s and services are changing. Nokia’s promise is to help people feel close to what matters to them.

Nokia Vision, Landscape and Goals

Our Promise: We help people feel close to what matters to them, to fulfilling this promise, we aim to excel in this complex and challenging environment.

References

Bart, C.K., Hupfer, M., 2004. Mission statements in Canadian Hospitals. Journal of

Health Organization Management 18 (2/3), 92-110.

Bart, C., Tabone, J., 2000. Mission statements in Canadian not-for-profit hospitals: Does

process matter? Health Care Management Review 25 (2), 45-53.

Piercy, N.F., Morgan, N.A., 1994. Mission analysis: an operational approach. Journal of General Management 19 (3), 1-19.

Fairhurst, G., Jordan, J., 1997. Why are we here? Managing the meaning of an organizational mission statement. Journal of Applied Communication Research 25 (4), 243-264.

Smidts, A., Pruyn, A.T.H., Van Riel, C.B.M., 2001. The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal 49 (5), 1051-1062.

Stevens, J.M., Steensma, K.H., Harrison, D.A., Cochran, P.L., 2005. Symbolic or

substantive document? The influence of ethics codes on financial executives' decisions

Strategic Management Journal 26 (2), 181-195.

Websites

http://www.help4nonprofits.com/NP_Bd_MissionVisionValues_Art.htm

http://www.careerindia.com/careerhub/workplacewatch/ingoodco/0211vision.html

http://www.nokia.com/A4126317